RUBIX named as the Official Data Partner of Melbourne Victory

Melbourne Victory Teams Up with RUBIX as Official Data Partner.

RUBIX is pleased to announce we have returned as Melbourne Victory Football Club’s Official Data Partner for the 2024/25 season, following a successful first year of collaboration.

This partnership continues to bring RUBIX’s expertise in data, analytics, machine learning, and artificial intelligence to Melbourne Victory, offering industry-leading insights to support the Club’s growth and engagement initiatives.

Melbourne Victory Managing Director, Caroline Carnegie, expressed her enthusiasm for welcoming RUBIX back to the Victory family.

“We’re thrilled to have RUBIX on board as the Club’s Official Data Partner for a second season,” said Carnegie.

“Their world-leading solutions have already offered incredible insights across our operations, and we’re excited to leverage their tools further to help Melbourne Victory grow and engage more deeply with our fans and community.”

Kathryn Smith, Head of Marketing & Brand at RUBIX, echoed the excitement, highlighting the alignment between RUBIX’s capabilities and Melbourne Victory’s ambitions.

“This partnership with Melbourne Victory continues to be a fantastic opportunity for us to support one of Melbourne’s most iconic sporting teams with data-driven insights and technology,” said Smith.

“We look forward to using our innovative solutions to help the Club drive growth, enhance fan engagement, and deliver a richer experience for supporters.”

Through this ongoing partnership, Melbourne Victory and RUBIX will explore new opportunities for data-led growth and innovation, enhancing the experience both on and off the field for Melbourne Victory fans.

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