The Wash Up – Reef Builder

Shellfish reefs are one of Australia’s most critically endangered marine ecosystem. These reefs, made from billions of oysters and mussels, once thrived in over 200 locations in Australia’s bays and estuaries from Noosa in Queensland right around Australia’s southern coastline to Perth in Western Australia. Now less than 10% remain.

reefbuilder homepage case study imagae

Data Management & Visualisation

Find out how we’re helping to Save our Oceans, using RUBIX’s DataZone

Reef Builder is an exciting partnership between the Australian Government and The Nature Conservancy, it’s set to have a significant economic, social engagement and biodiversity impact by bringing a marine ecosystem back from the brink of extinction.


Reef Builder web (1)

THE CONTEXT – Saving our Oceans

Bringing a marine ecosystem back from the brink of extinction.

Shellfish reefs once thrived in Australia’s bays and estuaries, but from the 1850s to the 1960s they were decimated by over harvesting, dredging and water pollution.

Reefs (mussel & oyster) spread over the seafloor, covering the area of a football stadium, will be constructed in at least 13 coastal communities – from south-east Queensland right around Australia’s southern coastline to Perth in Western Australia.

Reef Builder web

THE CHALLENGE – Saving our Oceans

Reef Builder: Rebuilding Australia’s lost shellfish reefs

RUBIX were selected to design & build an integrated data platform that would allow scuba divers and associated marine staff to record & monitor reef planting & management information. In addition a public facing visually appealing interactive portal needed to be built.

The multi-data type solution needed to interface to many internal and external data sources. The global nature of the client presented a challenge in interfacing with internal systems in a secure, private and governed way. DataZone’s API architecture meant much of this challenge could be avoided

RUBIX designed the system to be delivered using a Software As A Service delivery model, which helped with rapid delivery and ease.

Reef Builder web (2)

HOW WE SUCCEEDED – Saving our Oceans

A bold commitment to build 60 reefs alongside communities who need them most.

Using the RUBIX DataZone platform, the project was delivered well ahead of schedule and budget. This allowed early visibility of the project with further options added and the user experience optimised.

Our DataZone platform allows business users to use the live system at the start of the project.  This significantly improved delivery quality and business buy in.

DataZone is now earmarked to replace a number of the existing source and display systems.

Talk to us about our Data Management Capabilities


RUBIX was able to deliver the core data platform in half the desired time due to their proprietary Data and Machine Learning platform, DataZone.

Why Choose RUBIX

RUBIX deliver data driven outcomes, fast.

We understand data, after all, it’s the only thing we do and our track record is really impressive. We successfully manage and deliver complex data solutions with exceptional results. This is why we are the trusted partner of many of Australia’s largest and most well regarded companies and Government agencies.


Partnering for your success

We work with selected partners in order to give our clients access to market leading technologies. We give you the power and knowledge to discover key insights in your own data.

We simplify the difficult

Working with a proven team like RUBIX means you can trust us to make the most of your data and do it in a way you can understand. We get straight to point in making your business more successful.

Putting the power of your data into your hands

Now more than ever our clients need to see “under the hood” of their business. RUBIX makes that happen, fast. We work with you to create an intuitive data and AI analytics solution, with only your business needs in mind.

Leap frog the competition

Become a leader in your category and get ahead of the competition. With a proven record in accelerating businesses who seek to firmly establish their leadership in their category. You can’t afford not to use your data smarter.

Contact Us

Reach out today to find out how we can help you deliver measurable ROI for your business using data and machine learning technologies.